Storyboard
Each video was storyboarded in collaboration with project stakeholders to ensure the visuals accurately depicted the content. AI can be quite abstract, so this was an important stage of the creative process where we brainstormed the best way to visually represent some of the high-level concepts, but also keep the videos grounded in reality.
Styleframes
These styleframes show the initial visual language we developed, which we then built upon with footage and illustration so that we had more options at our disposal.
Credits
Project Manager: Lynda Przhedetsky
Project Manager: Nicholas Davis
Creative Director: Kai Raisbeck
Art Director: Tom Ewart
Designer: Tom Ewart
Animator: Tom Ewart
Sound: Tom Ewart
Copywriter: Fiona Britton