This project involved designing and animating an explainer video detailing a global logistics process. I seamlessly blended 2D character animation with 3D environments to clearly visualise the intricate, end-to-end journey of a package. A big focus was the integration of technology-enabled processes to illustrate the journey. Adhering strictly to the client’s visual identity, the entire piece was meticulously crafted within their colour palette, ensuring a cohesive, professional, and engaging narrative that translated a complex system into a simple and accessible story.