F1 Event Design & Motion
From the starting grid to the main stage! I loved creating the screen content for Premier Financial Alliance's recent event at the legendary Salle des Étoiles in Monte Carlo. From the initial grid lights and racing simulators to the dramatic F1 car reveal, it was an absolute masterclass in experiential event design.
Concept & Moodboard
Photograph of the 2003 Honda
Digital recreation of the custom-wrapped car
Storyboard for the opening video of the event.
Proof of concept - Sourced 3D model of a 2003 F1 car and wrapped in the team’s unique livery.
Placeholder renders like this were used throughout the process for creative alignment.
Content: All Things All Creatures
Motion Design: Tom Ewart
Creative Direction: Sally Commins, Kai Raisbeck
In partnership with: AV1